Following on from last week’s article about Virtual Reality and the value it has added to the visitor attraction industry, it is interesting to consider how this technology has impacted the broader consumer sector.
When researching and considering hotels, the galleries provided often showcase the best possible rooms with the most attractive view. On arrival, this is not always the case……..but through VR, this is being eradicated. Companies that are implementing this technology allow guests to have a full tour of the hotel, ensuring that expectations match reality. The Hotelier Magazine recently published:
‘Best Western launched its VR experiences at all 2,200 of its North American properties as part of the company’s brand refresh. For the past three years, Best Western has been working with Google to create 360-degree photos of its properties using Google’s Street View technology. Its new VR experience is an effort to take its existing offerings one step further and create a truly immersive experience, explains Dorothy Dowling, SVP and chief Marketing officer at Best Western. “This is going to allow customers to have an experience before they get to wherever they’re going and really qualify and quantify that experience in terms of what they want to do when they get there.” Best Western’s VR technology takes the company’s accumulation of 1.7 million Google photos and adds music, customized narration and 360-degree videos to create a virtual reality that, when viewed through a VR headset, will place users in a simulated Best Western hotel.’ – Hotelier Magazine